Consulting
With more than 25 years of GCC experience, Hospitality Industry & the FMCG
across the GCC markets, enables us to extend our expertise in consulting on both levels;
fund raising processes and operational
Business Plan Setup
We can Help you formulate your business plan document to meet your potential investor
Guidelines for a successful Business Plan Document to incorporate:
1. Executive Summary
2. Company Description
3. Market Analysis
4. Description of the Product / Service you offer
5. Sales & Marketing Strategy
6. Business Projection
7. Milestones
8. About you & your Team
TYPES OF INVESTORS YOU WILL LOOK FOR:
1. Equity Fund Investor
There are 2 types of Equity Fund Investors
Share Valuation & Selling:
This is when a Valuation to the business will be required to estimate the economic value of an owner’s interest.
This will determine the price an investor will propose pay for.
Bank Loan
Bank loans have 2 types:
a) Straight Debt: A traditional loan with at an agreed Interest rate
b) Convertible Debts: An Interest rate loan with a condition to be transformed into Shares after maturity date
2. Crowd Funding
A practice of funding a project or venture by raising small amounts of money from a large number of people typically via the internet.
A specialist in crowd funding marketing techniques will secure the success of the fund raising project.
3. Small Business Association
Guarantee to financial institutions through a partial of loan
4. Angel Investor
An external investor of 2 types:
a) Seed funding
b) Group funding
5. Venture Capital:
Venture Capitalist (VC) forms a Venture Capital from limited partners (LP)
a) VC will receive funds against a certain period of time agreed with the LP
b) VC will form a team of experts to review opportunities and invest in
c) VC upon investing in product or service will become a board member to ensure co. is delivering on objectives committed to LP’s
d) VC can either exit by selling shares or transfer shared to LP after maturity otherwise, sell through an IPO
FMCG
We equip you with the right tools to help you optimize your operation to drive Profitable Growth.
Our knowledge of the GCC enables us to connect you with the best tools in the market.
Areas of expertise:
Route TO Market
Distributor Management
We help you create a ScoreCard to measure KPI’s that delivers on set operating plan
Organizational Capabilities
We assess your organizational hierarchy flow and review your distribution and coverage reach to recommend you a structure that fits your requirements supported by the requires training tools needed
For further information please contact us at:
info@digital-edge.ae